Successful sales initiatives begin with defining
the opportunity you perceive in the marketplace,
then framing the aspects of your marketing
programs that will impact the target audiences’
decision to purchase your product or service
over any and all competition.
Our initial consultations are always at no
charge nor obligation, and in most cases clients
provide enough information for us to build
highly effective and productive web sites. But,
depending on your marketing requirements and the
nature of your business, you may or may not
request additional optional marketing services
as noted below.
Initial Consultation
In the initial briefing with new clients, Blue
Laser Design gets to the bottom of your business
and offers alternative strategies to make the
sales of your product or service more successful
on your website. Our years of experience in
online commerce allow us to identify situations
that you’ll want to take advantage of in the
development of your site and we look for every
opportunity to provide value and productivity.
Marketing Audit
This is the optional service for clients who
haven’t yet figured out their online marketing
strategy. Our marketing experts begin by
reviewing your existing site or planned content,
or, if you don’t have a site yet we’ll interview
you to learn about your business idea and your
plan to create sales. We’ll develop a list of
your competitors and will also get your input as
to who you think your competition might be.
We’ll review the competitors’ websites and any
other available marketing materials and then
develop a point-of-view regarding their
strategies and how they go to market. Throughout
the whole Marketing Audit process, our marketing
team will be developing ideas and strategies for
incorporating into your website to make your
online selling efforts even more productive.
SWOT Analysis
This service is for clients who want their
products or services to be more successful not
only on the Internet but also through other
channels of distribution like retail, catalogs,
manufacturer’s reps, or their own sales force.
Or, if you’re not currently selling through
other channels, perhaps you think there’s an
opportunity to do so. In that case, it makes
sense to have a strategic base arising from a
better understanding of the Strengths,
Weaknesses, Opportunities, and Threats of your
company, your industry and competition. First,
we help you define the goal of your marketing
program, then, our marketing team does an
in-depth analysis of your market to identify
alternative strategies of action.
Total Immersion Analysis
This is a great option for companies that need a
12- to 18-month marketing plan of activity to
increase sales, bury their competition, and
expand markets. We start with a thorough
exploration of your industry, your company and
your competition, analyzing channels of
distribution, product, pricing, and promotional
efforts. Our total Immersion Analysis includes
phone interviews by a marketing professional
with your company’s key executives and select
customers.
Custom Consultation Services
Our experience in developing marketing strategy
plans spans innumerable products and services in
many categories of business. Through this
extensive experience, our team of marketing
experts provide invaluable advice on how to
position your new business for expansion and
even franchising, how to introduce new products
and services, how to increase your market share,
how to address the challenges presented by
especially adept competitors, and many other
marketing situations.
Custom Research Option
You might have a particular question or
hypothesis about your business or industry that
you’d like to explore and haven’t figured out
the best way to get an answer. Or, maybe you are
contemplating introducing a new product or ad
campaign and would like to see how your target
audience will respond. We have extensive
experience in all kinds of research; from
helping you frame the survey to undertaking the
study, and analyzing the results. Popular
methodologies include online surveys, telephone
surveys, focus groups, or customer intercepts at
retail. |
